Nutan Fernandes
Brand Positioning, Visuals and PR
High Return Collaboration : PMJ x Bridal Asia
Strategic repositioning-Heirloom-inspired bridal jewels
  • Digital Marketing
  • Brand Strategy
  • Social Media Marketing
Brand Positioning, Visuals and PR

About

Nutan Fernandes portrait

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

'Come Home' campaign launching 1st PMJ mall store

PMJ Jewels

'Come Home' campaign launching 1st PMJ mall store

Launched PMJ Boutique across premium malls in Hyderabad and Bangalore — 85% walk-in rate within the first fortnight and 1,200+ qualified leads through campaign landing pages.

Highest ROI Omni - Channel campaign

PMJ Jewels

Highest ROI Omni - Channel campaign

A week-long bridal showcase at PMJ's Hyderabad flagship that drew 4x footfall, 15,000+ new leads, and a nine-figure revenue week — now an annual event customers time their purchases around.

High Return Collaboration : PMJ x Bridal Asia

PMJ Jewels

High Return Collaboration : PMJ x Bridal Asia

Placed PMJ in India's luxury bridal circuit at Bridal Asia — 100+ HNI leads added and 15 high-ticket walk-ins converted into post-event store appointments.

Viral Content and Performance Marketing - Evol Jewels

Evol Jewels

Viral Content and Performance Marketing - Evol Jewels

Built Evol's full social and performance engine — a Rakhi reel with 54K organic shares, 1.2M video views, and hyperlocal ads that drove measurable store visits.

PMJ Jewels - Bridal Jewelry Campaign

PMJ Jewels

PMJ Jewels - Bridal Jewelry Campaign

PMJ's first grand bridal exhibition — a full ATL, BTL, and digital campaign starring Femina Miss India Rubal Shekhawat that established the brand as Hyderabad's go-to bridal jeweller.

View all projects