High Return Collaboration : PMJ x Bridal Asia

Strategic repositioning-Heirloom-inspired bridal jewels

Marketing Leadership | Luxury Retail Marketing | Digital Marketing Strategist | Fuelling Global Brand Growth

Nutan Fernandes

Digital Marketing
Brand Strategy
Social Media Marketing

About

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

Evol Jewels

Community Marketing : Experiential Event

An invite-only wellness event for 50 doctors that introduced Evol Jewels to a high-trust community — 35+ organic walk-ins, strong word-of-mouth, and many experiencing lab-grown diamonds for the first time.

Evol Jewels

Brand Positioning, Visuals and PR

Built Evol Jewels from the ground up — brand identity, visual storytelling, and PR placements in ET, Hindustan Times, and YourStory. Grew Instagram from 2K to 12K+ organically.

Evol Jewels

Content Marketing Optimisation

SEO content strategy for Evol Jewels — blogs, guides, and look-books that grew organic traffic 40% in three months and cut retargeting CPA by 20%.

PMJ Jewels

High Return Collaboration : PMJ x Bridal Asia

Placed PMJ in India's luxury bridal circuit at Bridal Asia — 100+ HNI leads added and 15 high-ticket walk-ins converted into post-event store appointments.

PMJ Jewels

'Come Home' campaign launching 1st PMJ mall store

Launched PMJ Boutique across premium malls in Hyderabad and Bangalore — 85% walk-in rate within the first fortnight and 1,200+ qualified leads through campaign landing pages.

View all projects