Nutan Fernandes
Brand Positioning, Visuals and PR
High Return Collaboration : PMJ x Bridal Asia
Strategic repositioning-Heirloom-inspired bridal jewels
  • Digital Marketing
  • Brand Strategy
  • Social Media Marketing
Brand Positioning, Visuals and PR

About

Nutan Fernandes portrait

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

Viral Content and Performance Marketing - Evol Jewels

Evol Jewels

Viral Content and Performance Marketing - Evol Jewels

Built Evol's full social and performance engine — a Rakhi reel with 54K organic shares, 1.2M video views, and hyperlocal ads that drove measurable store visits.

Brand Narrative Multi Lingual Film - 'Promise of Trust'

PMJ Jewels

Brand Narrative Multi Lingual Film - 'Promise of Trust'

A multilingual brand film proving every PMJ diamond is natural, tested, and certified — 230K+ YouTube views and a measurable lift in brand trust.

'Letters of Love' Valentine's Day Tactical Campaign

Evol Jewels

'Letters of Love' Valentine's Day Tactical Campaign

A Valentine's contest built around Evol's love-letter identity — micro-influencers, a lucky-draw solitaire prize, and performance ads that spiked Heart of Diamond collection sales by 15%.

High Return Collaboration : PMJ x Bridal Asia

PMJ Jewels

High Return Collaboration : PMJ x Bridal Asia

Placed PMJ in India's luxury bridal circuit at Bridal Asia — 100+ HNI leads added and 15 high-ticket walk-ins converted into post-event store appointments.

Collection Launch - Go Live Strategy

Evol Jewels

Collection Launch - Go Live Strategy

Launched Evol's Together Forever collection with a staggered drop strategy that drove 3x average order value and a 78% open rate on the WhatsApp pre-launch campaign.

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