High Return Collaboration : PMJ x Bridal Asia

Strategic repositioning-Heirloom-inspired bridal jewels

Marketing Leadership | Luxury Retail Marketing | Digital Marketing Strategist | Fuelling Global Brand Growth

Nutan Fernandes

Digital Marketing
Brand Strategy
Social Media Marketing

About

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

PMJ Jewels

PMJ Jewels - Bridal Jewelry Campaign

PMJ's first grand bridal exhibition — a full ATL, BTL, and digital campaign starring Femina Miss India Rubal Shekhawat that established the brand as Hyderabad's go-to bridal jeweller.

PMJ Jewels

Strategic repositioning-Heirloom-inspired bridal jewels

Repositioned PMJ from contemporary bridal to heritage and heirloom — temple jewellery, Kundan, antique gold, and a visual identity that spoke to brides and their families across generations.

Evol Jewels

'Letters of Love' Valentine's Day Tactical Campaign

A Valentine's contest built around Evol's love-letter identity — micro-influencers, a lucky-draw solitaire prize, and performance ads that spiked Heart of Diamond collection sales by 15%.

PMJ Jewels

PMJ x De Beers Forevermark 'Circle of Trust' Collection

Collaborated with Olympic medallist Saina Nehwal to launch the PMJ x De Beers Forevermark collection live on Instagram — 1.1M views in 24 hours, a sell-out necklace, and a 42% spike in brand mentions.

Evol Jewels

Viral Content and Performance Marketing - Evol Jewels

Built Evol's full social and performance engine — a Rakhi reel with 54K organic shares, 1.2M video views, and hyperlocal ads that drove measurable store visits.

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