High Return Collaboration : PMJ x Bridal Asia

Strategic repositioning-Heirloom-inspired bridal jewels

Marketing Leadership | Luxury Retail Marketing | Digital Marketing Strategist | Fuelling Global Brand Growth

Nutan Fernandes

Digital Marketing
Brand Strategy
Social Media Marketing

About

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

PMJ Jewels

PMJ x De Beers Forevermark 'Circle of Trust' Collection

Collaborated with Olympic medallist Saina Nehwal to launch the PMJ x De Beers Forevermark collection live on Instagram — 1.1M views in 24 hours, a sell-out necklace, and a 42% spike in brand mentions.

PMJ Jewels

'Come Home' campaign launching 1st PMJ mall store

Launched PMJ Boutique across premium malls in Hyderabad and Bangalore — 85% walk-in rate within the first fortnight and 1,200+ qualified leads through campaign landing pages.

Evol Jewels

'Letters of Love' Valentine's Day Tactical Campaign

A Valentine's contest built around Evol's love-letter identity — micro-influencers, a lucky-draw solitaire prize, and performance ads that spiked Heart of Diamond collection sales by 15%.

PMJ Jewels

PMJ Jewels - Bridal Jewelry Campaign

PMJ's first grand bridal exhibition — a full ATL, BTL, and digital campaign starring Femina Miss India Rubal Shekhawat that established the brand as Hyderabad's go-to bridal jeweller.

Evol Jewels

Collection Launch - Go Live Strategy

Launched Evol's Together Forever collection with a staggered drop strategy that drove 3x average order value and a 78% open rate on the WhatsApp pre-launch campaign.

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