Nutan Fernandes
Brand Positioning, Visuals and PR
High Return Collaboration : PMJ x Bridal Asia
Strategic repositioning-Heirloom-inspired bridal jewels
  • Digital Marketing
  • Brand Strategy
  • Social Media Marketing
Brand Positioning, Visuals and PR

About

Nutan Fernandes portrait

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

Collection Launch - Go Live Strategy

Evol Jewels

Collection Launch - Go Live Strategy

Launched Evol's Together Forever collection with a staggered drop strategy that drove 3x average order value and a 78% open rate on the WhatsApp pre-launch campaign.

'Come Home' campaign launching 1st PMJ mall store

PMJ Jewels

'Come Home' campaign launching 1st PMJ mall store

Launched PMJ Boutique across premium malls in Hyderabad and Bangalore — 85% walk-in rate within the first fortnight and 1,200+ qualified leads through campaign landing pages.

Content Marketing Optimisation

Evol Jewels

Content Marketing Optimisation

SEO content strategy for Evol Jewels — blogs, guides, and look-books that grew organic traffic 40% in three months and cut retargeting CPA by 20%.

Strategic repositioning-Heirloom-inspired bridal jewels

PMJ Jewels

Strategic repositioning-Heirloom-inspired bridal jewels

Repositioned PMJ from contemporary bridal to heritage and heirloom — temple jewellery, Kundan, antique gold, and a visual identity that spoke to brides and their families across generations.

Community Marketing : Experiential Event

Evol Jewels

Community Marketing : Experiential Event

An invite-only wellness event for 50 doctors that introduced Evol Jewels to a high-trust community — 35+ organic walk-ins, strong word-of-mouth, and many experiencing lab-grown diamonds for the first time.

View all projects