Nutan Fernandes
Brand Positioning, Visuals and PR
High Return Collaboration : PMJ x Bridal Asia
Strategic repositioning-Heirloom-inspired bridal jewels
  • Digital Marketing
  • Brand Strategy
  • Social Media Marketing
Brand Positioning, Visuals and PR

About

Nutan Fernandes portrait

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

Brand Narrative Multi Lingual Film - 'Promise of Trust'

PMJ Jewels

Brand Narrative Multi Lingual Film - 'Promise of Trust'

A multilingual brand film proving every PMJ diamond is natural, tested, and certified — 230K+ YouTube views and a measurable lift in brand trust.

High Return Collaboration : PMJ x Bridal Asia

PMJ Jewels

High Return Collaboration : PMJ x Bridal Asia

Placed PMJ in India's luxury bridal circuit at Bridal Asia — 100+ HNI leads added and 15 high-ticket walk-ins converted into post-event store appointments.

Strategic repositioning-Heirloom-inspired bridal jewels

PMJ Jewels

Strategic repositioning-Heirloom-inspired bridal jewels

Repositioned PMJ from contemporary bridal to heritage and heirloom — temple jewellery, Kundan, antique gold, and a visual identity that spoke to brides and their families across generations.

Community Marketing : Experiential Event

Evol Jewels

Community Marketing : Experiential Event

An invite-only wellness event for 50 doctors that introduced Evol Jewels to a high-trust community — 35+ organic walk-ins, strong word-of-mouth, and many experiencing lab-grown diamonds for the first time.

Highest ROI Omni - Channel campaign

PMJ Jewels

Highest ROI Omni - Channel campaign

A week-long bridal showcase at PMJ's Hyderabad flagship that drew 4x footfall, 15,000+ new leads, and a nine-figure revenue week — now an annual event customers time their purchases around.

View all projects