Nutan Fernandes
Brand Positioning, Visuals and PR
High Return Collaboration : PMJ x Bridal Asia
Strategic repositioning-Heirloom-inspired bridal jewels
  • Digital Marketing
  • Brand Strategy
  • Social Media Marketing
Brand Positioning, Visuals and PR

About

Nutan Fernandes portrait

Nutan has spent two decades helping brands figure out who they are, what they stand for, and how to talk about it — in ways that bring in customers and keep them coming back.

Selected Projects

A selection of recent work across brand strategy, digital campaigns, and performance marketing.

Brand Positioning, Visuals and PR

Evol Jewels

Brand Positioning, Visuals and PR

Built Evol Jewels from the ground up — brand identity, visual storytelling, and PR placements in ET, Hindustan Times, and YourStory. Grew Instagram from 2K to 12K+ organically.

Community Marketing : Experiential Event

Evol Jewels

Community Marketing : Experiential Event

An invite-only wellness event for 50 doctors that introduced Evol Jewels to a high-trust community — 35+ organic walk-ins, strong word-of-mouth, and many experiencing lab-grown diamonds for the first time.

Highest ROI Omni - Channel campaign

PMJ Jewels

Highest ROI Omni - Channel campaign

A week-long bridal showcase at PMJ's Hyderabad flagship that drew 4x footfall, 15,000+ new leads, and a nine-figure revenue week — now an annual event customers time their purchases around.

Brand Narrative Multi Lingual Film - 'Promise of Trust'

PMJ Jewels

Brand Narrative Multi Lingual Film - 'Promise of Trust'

A multilingual brand film proving every PMJ diamond is natural, tested, and certified — 230K+ YouTube views and a measurable lift in brand trust.

Content Marketing Optimisation

Evol Jewels

Content Marketing Optimisation

SEO content strategy for Evol Jewels — blogs, guides, and look-books that grew organic traffic 40% in three months and cut retargeting CPA by 20%.

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