Community Marketing : Experiential Event
Curated an exclusive Doctor's Focus Group Event, 'A Tribute to the Hands that Heal' - A Day off of Wellness for doctors with an objective to build community trust and word-of-mouth through curated offline brand experiences.
Strategy & Execution
Hosted a niche experiential event where the jewellery was curated especially for doctor's community with brand education and networking as a focus.
50 personalised invites were sent out to doctors with a small token of gift hamper to appreciate the hands that heal.
The Lab Grown education film was shared on the digital screen and the sales team educated the doctors about the lab grown diamond making process and quality.
Training module kit created for Sales team to how to manage queries coming from the community.
Encouraged organic conversations and brand discovery.
A short laser skin session was done for all the doctors in collaboration with a wellness brand, The Wellness Co.
The Experience
Received a remarkable response with around 35 organic walk-ins—many of whom came through word-of-mouth referrals. It was encouraging to see such organic interest in what the brand offers.
A few doctors reconnected with classmates they hadn't seen in over 12 years — the event turned into something of a reunion.
For many guests, it was their first time seeing lab-grown diamonds up close. Most were impressed by the quality and wanted to know more.
Results
35+ walk-ins, strong word-of-mouth referrals, and emotional brand recall through personal reconnects; several guests were experiencing lab-grown diamond jewellery for the first time and expressed high interest.
The database of this community was captured through the QR code and fed into the CRM system for follow ups and retargeting ads and WhatsApp updates.
