PMJ Jewels - Bridal Jewelry Campaign

The campaign objective was to position PMJ Jewels as a Contemporary Natural Diamond Luxury Jewellery brand. Drive high-intent footfalls through a high-impact integrated marketing campaign across ATL, BTL, and digital.

Strategy & Execution

Created an omnichannel campaign leveraging ATL (hoardings), BTL (in-store activations, invites), digital (WhatsApp, Instagram, YouTube) and PR

Hosted the First Grandest Bridal Wedding Jewelry Exhibition Show at Hyderabad Flagship store to showcase exclusive collections.

Behind the Scenes

Behind the scenes showcasing the talent Femina Miss India, Rubal Shekhawat and reputed artists team

Content and Channel Strategy

Distributed campaign assets on Instagram, YouTube and Hoardings to build brand awareness and reinforce the brand’s position as the go-to bridal jeweller.