Strategy & Execution
Launched a 'Letters of Love' contest where the visitors could write a heartfelt letter to oneself or to someone special and drop it in the Evol Love box and draw a love coupon and get a surprise gift of 1carat Solitaire diamonds through lucky draw. We ran this contest till end of month of love.
This contest was amplified with regional micro influencers - Manasa Reddy & Vineeta Surana for better reach.
Performance ads were run to promote the exclusive 'Heart of Diamond' collection and encourage contest participation
Results
Spiked engagement around Valentine’s week, new follower acquisition and increased participation from new leads engaging the audience emotionally, encouraging storytelling and sharing.
The 'Heart of Collection' saw spikes in sales on the website by 15%.
