Design and Product Development Theme
The theme was romantic yet modern, targeting Gen Z and millennials who seek meaningful pieces. The brief was given to create a cute design with an inspiration of handy bag always carried by this new generation and had to be memorable design worn everyday representing an eternal bond. 'Together Forever 'came to life and each piece was sketched with motifs like interlocked box and heart pendants opening a secret chamber with flower of life design encrusted with lab-grown, traceable, and certified diamonds—reflecting Evol’s sustainability promise
Designs were refined with feedback from focus groups. Prototypes were reviewed by internal teams and select loyal customers. Minor tweaks were made for better wearability and elegance.
Nomenclature fitting the theme was given to each of the collection pieces : The 'Twin Flame' and 'Hold me closer' diamond rings , Sunlit Memory and Nurturing Heart Diamond pendants.
Social Media Launch and Go live Strategy
Launch Strategy
A staggered launch started with Instagram teasers showing hands, bonds, and everyday moments.
The creatives were designed in a backdrop of European feel of the city of Love, Paris with Eiffel Tower to give a Parisian theme alongside English red telephone booth, red bus and red lipstick representing those romantic love moments and conversations.
The website featured a special landing collection page with SEO driven keywords with filters for “His & Hers,” “Anniversary,” and “Proposal.” The focus was to highlight the product craftsmanship on the website and drive sales on the emotional story telling about the product design.
Go Live
Collection dropped online and in Evol’s Hyderabad store prior to winter wedding season.
A pop-up booth in the mall engaged walk-ins with live engraving and instant gifting.
WhatsApp marketing was used to inform VIP customers before the public release.
Post-Launch
Customer stories with the hashtag #TogetherForeverByEvol were shared on the brand page.
Strong demand for custom engraving led to adding that feature to the website.
Results
3x increase in average order value as the design were unique. Highest conversions on Twin Flame ring and Sunlit box pendant. 350+ customers used engraving service and 40% of buyers opted to share stories via #TogetherForeverByEvol.
WhatsApp pre-launch performance campaign had a 78% open rate and 22% click-through rate.
35% of in-store customers were first-time visitors to Evol.
Customer feedback on repeated mentions of emotional connect and quality craftsmanship.
4.9/5 average rating on post-purchase satisfaction
Enabled data collection for future personalization and segmentation.
