Strategy & Execution
Hosted a niche experiential event where the jewellery was curated especially for doctor's community with brand education and networking as a focus.
50 personalised invites were sent out to doctors with a small token of gift hamper to appreciate the hands that heal.
The Lab Grown education film was shared on the digital screen and the sales team educated the doctors about the lab grown diamond making process and quality.
Training module kit created for Sales team to how to manage queries coming from the community.
Encouraged organic conversations and brand discovery.
A short laser skin session was done for all the doctors in collaboration with a wellness brand , The Wellness Co.
The Experience
Received a remarkable response of around with around organic 35 walk-ins—many of whom came through word-of-mouth referrals. It was encouraging to see such organic interest in what the brand offers. One of the highlights was the interaction with the doctors. The event turned into a mini-reunion for some, as a few doctors reconnected with classmates they hadn’t seen in over 12 years. It was truly heartening to witness those joyful moments of reconnection. What made it even more special was that for many attendees, this was their very first exposure to lab-grown diamonds. They were genuinely impressed by the brilliance and quality, and appreciated the opportunity to learn more about this modern alternative. Overall, the event unfolded beautifully, leaving a lasting impression on the guests and creating meaningful connections throughout.
Results
35+ walk-ins, strong word-of-mouth referrals, and emotional brand recall through personal reconnects; several guests were experiencing lab-grown diamond jewellery for the first time and expressed high interest.
The database of this community was captured through the QR code and fed into the CRM system for follow ups and retargeting ads and WhatsApp updates.
