Key Factors
Positioned the brand amongst India's top luxury bridal jewellery players
Access to high-intent HNI audience actively looking to purchase for weddings or special occasions
Enhanced credibility by aligning with Bridal Asia known for exclusivity
Behind the Scenes
Captured Instagram short format videos for putting out on Instagram stories to garner attention and attract visitors
Strategic Planning
Curated bridal collection showcase tailored for the modern bride
Luxury booth setup with brand storytelling and visual merchandising
High production brand shoot done pre event for catalogue
Custom invites sent to existing and potential HNI clients
Lead capture system at the booth to build client database
Social Media buzz : Teasers, behind the scenes, instagram stories
Performance ads : Geo- targeted, interest based ad campaigns across instagram
Featured the jewellery and brand PR publications like Vogue and Condenast Traveller
Results
New more than 100 + HNI leads added to database
Increase in social media engagement by 2x during the event
Total 15 Walk-ins converted into post event stores visits or appointments for high ticket sales
