The objective was to improve conversion rates, nurture the funnel and boost brand awareness and thought leadership.

Launched Together Forever collection , Inspired by the Flower of Life, a symbol of interconnectedness and eternal bonds, Evol is an anagram of love and Love as an emotion is at the core of the brand. Thus the nomenclature was given as ' Together Forever Collection' which captures the essence of enduring love as a promise, a whispered vow, and a timeless celebration of the love binding together, forever. The design were created by AI for 'larger than life' thematic and romantic feel.

With Evol as an anagram of Love, the campaign seamlessly connected to Valentine's Day. We designed it with AI to spark emotional resonance and maximize influencer-driven reach for higher engagement and sales.

Curated an exclusive Doctor's Focus Group Event, 'A Tribute to the Hands that Heal' - A Day off of Wellness for doctors with an objective to build community trust and word-of-mouth through curated offline brand experiences.

The objective was to enhance social media game, create footfalls at the store and drive conversions on the website through performance marketing.

Growing a digital first lab-grown jewellery brand, Evol Jewels, with purpose of sustainability, crafting unique designs and making diamond jewellery accessible to all.

The objective was to tap into the luxury bridal high jewellery market and connect with high-net-worth individuals (HNIs) actively seeking exclusive, handcrafted designs.

The objective was to expand retail footprint and drive sales of lightweight jewellery by capitalising on high footfall in premium malls in Bangalore and Hyderabad through targeted visibility and engagement. Jewellery shopping that feels like home—effortless, nearby, and tailored to your lifestyle.

PMJ Jewels collaborated with Olympic medalist Saina Nehwal to unveil the PMJ x De Beers Forevermark 'Circle of Trust' collection, spotlighting the signature bangles handcrafted by an in-house team of highly skilled karigars (master craftsmen) who dedicated months together on these pieces made across facilities spread over Central & South India.

The objective was to build trust around the brand’s natural diamond jewellery offering and educate customers about diamond authenticity and certification.

A celebration of tradition, craftsmanship, and cultural pride, A strategic brand repositioning from contemporary modern bride to heirloom-inspired, tradition-rich bridal jewellery.

Curated an exclusive in-store Bridal Jewellery showcase to unveil signature collections and create a high-impact bridal experience at Hyderabad flagship store through digital and offline strategies.

The campaign objective was to position PMJ Jewels as a Contemporary Natural Diamond Luxury Jewellery brand. Drive high-intent footfalls through a high-impact integrated marketing campaign across ATL, BTL, and digital.