Strategy & Execution
Delivered targeted communication to four core segments:
- Created New hyperlocal leads through geo-targeting performance ads, showcasing product and price mix with CTA to visit the store.
- Timing the season when NRI's visit India, showcasing jewellery on Instagram and YouTube live targeting NRIs
- Using CRM tools, invited existing loyalists and re-engaged dormant customers through WhatsApp
push and distributed RSVP personalised print invites, reactivating the database and driving renewed interest.
- Re-engaged dormant customers through WhatsApp and personalised invites, reactivating the database and driving renewed interest in the brand.Shared real-time Instagram stories featuring jewellery shot instantly at the show to spark interest and drive sales,
along with backend customer service team to respond to all enquiries using
Hootsuite.
Collaborated with fashion designers like Jayanti Reddy and Varun Chakkilam to create spotlights at the store to connect with the young audience and enhance the luxury bridal experience and amplified social sharing.
Invited and Hosted Royal highness Maharaj Kumar RohitRaje, Deshmukh Pawar of Royal Surgana Princely State to showcase high jewellery
Behind the Scenes
Drew exceptional footfall on the Flagship Wedding Show for a week
Content and Channel Strategy
Short-form Instagram reels for engagement with influencers like Ramya Pasupuleti, Hasini Reddy etc.
YouTube Live shows captured real-time moments and extended reach.
WhatsApp and SMS created high recall and personalised engagement.
Social media teasers and countdowns built anticipation.
Crowd showcase on all days on social media to show participation and create FOMO.
Results
4X increase in store footfall during the campaign week
8000+ hyperlocal new quality leads generated through digital efforts
73% invite conversion from existing customer base
Strong brand affinity built with younger brides and families through contemporary positioning
Over 1.5 lakh video views across platforms with high engagement
This campaign established the brand as a modern-day luxury bridal destination while delivering measurable business outcomes and achieved a revenue of 3 digit Cr. in a week.
The customers started looking forward to this show annually and timed their purchase for winter wedding.
