Strategy & Execution
Articulated the brand philosophy & Identity and established a clear, emotionally resonant brand rooted in design, sustainability, storytelling, and accessibility. Positioned jewellery as a medium to mark life’s milestones through emotionally engaging narratives.
Developed the logo and visual identity reflecting sustainability and love (Evol as an anagram of love)
Defined the brand’s voice, tone, archetype as Modern Lover with a strong Caregiver heart and Creator aesthetics. This unique mix positioned Evol as emotionally resonant, ethically aware, and visually inspiring—perfect for conscious luxury.
Product & Visual Storytelling
Used visual storytelling to position Evol as a premium, design-forward lab-grown jewellery brand with product and model shoots, Instagram, website, offline and digital celebrity inspired look-books.
Launched 'Facets of you' campaign to showcase the unique Art Deco designs with brand-aligned visuals showing elegance, quality, and everyday wearability.
Behind the Scenes
Candid moment of the stylist assisting the shot
PR
Secured coverage in YourStory, ET, Telangana Today, Entrepreneur and Hindustan Times for elevated brand credibility through third party validation and earned media, especially among conscious consumers and early adopters.
Results
Increased user engagement on Instagram and web traffic post-shoot, elevated perception of brand quality.
Increase of followers through complete organic from 2k to 12k + and growing
